20th October 2016

Sometimes a nicely styled image draws you to a product – never underestimate the importance of well-styled product shots! – and so these photos from Magpie caught my eye. This is where I need to raise my hand and say how much I like this company’s ethos. Magpie is a British homewares company with a wide range of products from ceramics and textiles to prints, and as they say on their website, Magpie’s love of nature extends to their methods of manufacture.

What does this mean in term of the ceramic pieces you see here? Magpie’s ceramics are made from porcelain, which uses a mixture of three clays – kaolin, quartz, and feldspar. They don’t use bone china, which is made using bone ash derived from animal bone. So whether you’re vegan or simply want to make cruelty-free choices when selecting homewares, this is something to bear in mind when considering tableware.

Sarah Campbell Designs for Magpie.

Sarah Campbell Designs for Magpie.Which brings me back to this new range of VIVA tableware designed for Magpie by Sarah Campbell. Sarah has been painting patterns for over five decades, having co-founded the influential design company Collier Campbell with her sister Susan Collier in 1979. Now working under her own name, Sarah Campbell Designs, Sarah undertakes a wide range of projects from unique pieces and commissions to textile designs for the high street.

Sarah Campbell Designs for Magpie.

Original in concept and colour, the VIVA collection reflects Sarah’s love of juxtaposing patterns and motifs – in this case showcasing a geometric pattern of diamonds and triangles with more than a hint of a midcentury vibe. These vibrant hand-painted designs are featured on a range of products from porcelain mugs and plates to serving bowls, along with tea towels, trays, coasters and placemats. Showcasing this collection on String shelving (above) was a nice touch – designed by Nils Strinning in 1949, this shelving system went on to become a twentieth century design icon.

Sarah Campbell Designs for Magpie.

Sarah Campbell Designs for Magpie.For me, the highlights of the VIVA collection are the mugs, which come in four different patterns, and the teapot in Diamond Stripes (above and below) which feels like a cool sixties find thanks to its height and the handle shape that runs through this collection. Prices range from £10 for a mug to £35 for the espresso set above.

Sarah Campbell Designs for Magpie.

See the VIVA collection from Magpie.

All photography from Magpie.


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