Spotlight

ART & HUE

14th August 2014

If you’ve ever wondered, what’s a good way to pitch an idea to a blogger… Well, one way is to pitch it creatively. I first clocked Art & Hue thanks to a great feature on one of my favourite blogs Home Arty Home, when the bright graphics caught my eye, as did the fact that Art & Hue had just launched a Kickstarter campaign with the aim of raising funding for a new collection of graphic pop art. The campaign was launched at the beginning of August, coinciding with Home Arty Home’s feature (where you’ll find more photos), and has a deadline of Friday August 29, by which stage the project will be funded if at least £2,500 has been pledged.

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I’m all for people striking out on creative ventures, and I can see this type of artwork – which will range from ready-to-buy art prints to bespoke prints created from your own photos – having a ready market. I particularly like Art & Hue’s halftone technique – an age-old technique that uses dots to create the printed image, as you can see in the close-up above.

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So when Art & Hue got in touch with information on the venture, illustrated using an image I’d taken of my pup Harris for his Instagram feed, which had been given the Warholian-style pop art treatment, well, I took notice. Clearly, this pop art technique can work for a wide range of subjects from landscapes to portraits, not to mention all those favourite Instagram photos.

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I can imagine a collection of these pieces looking great in a kid’s bedroom or playroom, or as a series of, say, gritty pop art cityscapes used within a contemporary dining-kitchen. I love the crisp, graphic type on the ‘Brooklyn Bridge’ image above, and the ready-to-buy art prints will include themes ranging from Royalty to Vegas to Vintage.

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(If you head over to Art & Hue’s Facebook photo stream, there’s a brilliantly reworked classic image of Lauren Bacall.) And, of course, with the bespoke prints, you can tailor the colour palette to work in a specific space.

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I really hope that Art & Hue raises the pledge target and that we get to see how this project develops. If you’re interested in finding out more, or indeed are considering a pledge, visit the Kickstarter page or watch the video.

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Art & Hue is also on Twitter, Facebook, Pinterest, Instagram, and Steller.

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